B2B Marketing - Mark Donnigan Startup CMO

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the special challe

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Mastering today’s B2B Buyer’s Journey is Key to Win in Marketing for B2B - Interview with Mark Donnigan

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's hectic business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinct

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